Is Vogue taking on Federer?
Friday, September 7th, 2007Formidable fashionista editrix Anna Wintour is just crushin’ on Roger Federer.
The tennis star has even managed to put a smile on that famously pinched face. Thrice Wintour has shown up to cheer Federer at the US Open, swanning magisterially into the player’s box. And before the tournament began, the imperious doyenne of chic hosted a soirée in his honour, tout le monde – well, at least the crème of the monde – summoned to swish in presence of Vogue and vogue.
The world’s top tennis ace – Men’s Vogue cover-boy – is not merely playing celebri-jock pawn, flaunted like a fashion accessory. His Nike contract is about to expire and Wintour, with her global command of the style industry, is rumoured to be providing advice on how Federer can maximize his marketing potential, particularly in carriage trade endorsements beyond the sweatband audience.
She’s said to be highly approving of the Swiss stud’s new Man in Black and vaguely Goth silhouette. At Wimbledon, Federer was all about the crested blazer, worn to and from court. At Flushing Meadows, he’s introduced tuxedo shorts – silk trim along the sides – and black socks to match. “I’ve gotten into fashion the last few years, done my own fashion statements on centre court at Wimbledon,” Federer told the New York Times.
thestar.com
I personally think that Federer’s fashion choices for the Slams has sucked. I don’t want to hang out with a guy in a crested blazer - just so lame! He should definitely try to break out of his good guy image and go edgier - and tuxedos aren’t edgy. He probably doesn’t have the fashion confidence to pull it off.





